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Set a Competitive List Price

Posted: 12 December 2006 by John Huval

Today’s housing market favors buyers!

What's Your Home's Value?

In a competitive market with fewer buyers and more available homes, pricing your home in light of local market conditions is critical to sales success. Many factors contribute to a successful sale, but setting a competitive list price tops the list. As today’s housing market changes, understanding the local market and anticipating where prices are heading is essential to your marketing success.

Setting a list price during periods of strong sales is much easier and pricing mistakes less costly. When market prices and sales volumes are decreasing, it’s essential to evaluate local and set a competitive list price based on current home price trends. Where prices and sales volumes are decreasing, expect price reductions to remain competitive and attract buyer interest.

Today’s home buyer is armed with up-to-date market information and will shop and compare many homes before making a purchase decision — a decision based in large part on the value your home represents in today’s market. Analyze the market conditions —- a seller’s market increases your chances for success while a balanced or buyer’s market requires more aggressive pricing and exposure. Price your home right —- days on market and list price are directly related.

Free Report | Home Seller Market Pricing Tools

Sterling Residential® Realtors® Neighborhood Market Snapshots and Comparable Market Summaries illustrate price trends for previous subdivision home sales — tools for home sellers that can help them avoid a costly mistake.

When making an important real estate decision, consult the source closest to your local market. No national website can replace local market information, so go local for Houston housing market information whether planning to list for sale, considering a purchase offer, or keeping up-to-date with neighborhood values.

Request one of Sterling’s custom reports by completing the form — when your contact information is verified, the report will be transmitted by email within 2 business days. Only confirmed contacts will be receive reports. Your contact information will not be shared with any 3rd parties —- additional details regarding our “Privacy Policy” are available on this page.

  • Neighborhood Market Snapshot

    Posted: 7 May 2007 by John Huval

    Neighborhood Market Snapshot Report

    Neighborhood Market Snapshot Reports illustrate subdivision price trends for current and prior sales years. The summary report also includes statistics for current active, and pending listings, inventory calculations, and graphical illustration of the average sales price per square foot by calendar quarter for the past 3 years.

    Follow the link to our convenient information request form and we’ll email the report directly to your inbox in a printable PDF format.

  • Comparable Sales Summary

    Posted: 7 May 2007 by John Huval

    Comparable Sales Summary Report

    Comparable Neighborhood Sales Summary Reports illustrate current market values by examining closed sales for similar homes in your subdivision. The report also includes statistics for current active listings, pending sales, inventory calculations, sales price per square foot, and a price range analysis based on low, high, and average square-foot sales prices.

    Follow the link to our convenient information request form and we’ll email the report directly to your inbox in a printable PDF format.

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Latest Blog Postings

Why should I pay asking price if the housing market has dropped 15%

Today’s Houston real estate asking prices are derived from local market conditions based on comparable sales prices paid by home buyers in a particular neighborhood. Despite recent sales volume declines, prices are holding steady across Houston. While that may not be true for all Houston area neighborhoods, there hasn’t been an overall 15% drop in Houston home values. The housing supply is growing — tending to favor home buyers — but it hasn’t increased enough to force home sellers into large double-digit price reductions.

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Do Realtors share blame for mortgage mess?

A Houston Chronicle Real Estate discussion posted a few weeks ago asked if Realtors share blame for the mortgage crisis unwinding across the country. Citing dual-licensed Realtors (those holding real estate and mortgage brokers licenses) as part of the problem, some forum participants pointed to the potential conflict of interest between real estate and mortgage brokerage as a reason for the mortgage crisis, while others stated that dual-licensed Realtors couldn’t adequately perform both jobs as agent and mortgage broker. Both could be valid points — yet, the number of Realtors holding a both a real estate and mortgage license isn’t large enough to have contributed to the mortgage crisis in a significant way.

Read Full Entry Compass Point Blog

Houston Market Conditions

Buyer & Seller Resources

June 2008: Houston median house price buoyant despite slower sales

While most housing market indicators have been tracking negative for months, Houston’s median home price for existing single-family housing is positively buoyant despite steady declines in sale volumes in recent months — the median price increased 1.5% in June 2008 when compared to last year. Houston’s residential real estate housing market sales were lower again in June 2008 with a year-to-year sales decline of 15.1% — the slowest June sales volume since 2004. Nationally, sales were down 15.5%. Sales declines were across most property and price classes with the single largest declines in homes priced between $80,000 and $200,000. Pending sales were down over 20% indicating that sales declines will continue. Inventory supply and DOM are up almost 10% in year-to-year comparisons.

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