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Agent Bonuses Unlikely to Move Homes

Posted: 8 February 2008 by John Huval
Home Selling

RISMedia, February 2008

Some home sellers are hoping to generate interest in their properties by offering bonuses to buyer’s agents, believing that property practitioners are motivated when another $3,000 to $5,000 or more in compensation is on the table. However, many real estate professionals believe pricing homes competitively by lowering the asking price is more likely to close a deal.

According to National Association of Realtors associate counsel Michael Thiel, “It would be unethical for an agent to not show a client a property they thought was more suitable to the client’s needs and desires, in favor of showing them a property that offered a bonus.” However, Thiel notes that it is not inherently unethical for Realtors to accept bonuses.

While some agents continue to offer low commissions to generate business, others are requesting more compensation to cover their marketing costs—especially if the home is not priced appropriately for the market.

Realtor News Central Copyright© 2008

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