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Realtors® achieve results
Whether buying or selling, many things contribute to a successful real estate closing and nothing contributes more to your purchase or sale than hiring a Realtor®. When you hire a Realtor®, you get professional experience and results that pay off at closing. And that’s why seven of every ten buyers and sellers rely on a Realtor® – to achieve results.

Results begin with professionalism
In Texas, real estate brokers are licensed by the Texas Real Estate Commission (TREC), maintaining their licensing status through education and testing. Realtors® go beyond the legal requirements and abide by the National Association of Realtors®’ professional Code of Ethics – a professionalism applied daily on behalf of their clients.

The client’s advocate
A Realtor® performs many duties, but it begins with the advocate’s role. In Texas, when you hire a Realtor®, you hire a fiduciary working on your behalf in an agency relationship. Bound by ethics to treat all parties fairly and honestly, the Realtor® you hire is working for you. As the client, you benefit from the advice and opinions of a professional- experience and knowledge you don’t get when you go it alone.

Realtors® are managers
They manage the calendar, maintain records, and keep communications open. Supervising the process, they keep everyone informed of schedules and deadlines. Your Realtor® is working the clock daily, whether scheduling appointments, coordinating meetings, talking to brokers, fielding questions, or troubleshooting problems. Rest assured, your Realtor® is managing the process towards a smooth closing.

Realtors® are negotiators
Negotiations involve more than price, and your Realtor® knows the various terms and conditions to consider when writing or responding to an offer. They understand the give and take of negotiations and are looking for agreement between the parties on terms acceptable to each side. Having an objective intermediary working on your behalf makes good sense at this critical time. When it comes to negotiations, you can count on your Realtor® to keep the deal moving forward.

Realtors® are consultants
Working with a Realtor® gives you access to critical market value information and the experience to analyze your pricing strategy. Beyond price, Realtors® consult with you about negotiations, inspections, repairs, financing, contracts, and more. Whether determining an offering price, or analyzing the latest counter-offer, working with a Realtor® gives you the security of having someone looking out for you.

Realtors® are networkers
While the Multiple Listing Service (MLS) is the most visible part of the market, a real estate sale involves much more than the MLS. Local Realtors® associations are networked communities sharing information to increase market effectiveness. Realtors® are employing new technologies to distribute MLS listing information, including websites, online communities, and wireless devices – bringing information about homes to an ever broader market. Whether employing the latest internet or wireless technologies or attending networking events, Realtors® are the most effective conduit for market information.

Realtors® are facilitators
In today’s market, most sales involve two cooperating brokers bringing buyers and sellers together. Cooperation with other brokers is essential, and most agents facilitate the process by offering compensation to brokers bringing you an offer from a ready, willing, and able buyer. It’s the cooperation between Realtors® that makes it possible for consumers to buy and sell homes in the broadest market possible.

Realtors® are your partners
And finally, Realtors® are invested in the purchase or sale of your home, working with you at every step. Whether managing the calendar, negotiating offers, analyzing market trends, suggesting repairs or improvements, reviewing closing documents, or troubleshooting problems, Realtors® are on the job. And that’s the true value of a Realtor®: the peace of mind you get from an experienced professional working for you.